Awareness: views, impressions, and clicks

Awareness: Views, Impressions, and Clicks

The first stage of the A.C.C.E.R. Model is Awareness—getting locals to notice your storefront, offers, and events. On TasteTXK, awareness is measured through views, impressions, and clicks. Understanding these metrics helps you see how visible your business is in the marketplace and what drives customers to take the next step .

Why Awareness Matters

• First Step in the Journey: Customers can’t consider or redeem your offers if they don’t first see them.

• Marketing Insight: Awareness metrics show how effectively your storefront, photos, and titles attract attention.

• Optimization Opportunity: Low impressions or clicks may mean you need better images, tags, or promotions.

Key Metrics Explained

1. Impressions

• Definition: The number of times your offer’s thumbnail appears in the app (search results, recommendations, feeds).

• How They’re Counted:
  
  

  • Thumbnail must appear for at least one second.

  • At least 50% of the thumbnail must be visible on screen.

• 
  

• Why It Matters: Impressions measure reach—how many people are exposed to your business.

Pro Tip: Use strong cover photos and relevant tags to maximize impressions.

2. Views

• Definition: The total number of times shoppers click into your offer or storefront to learn more.

• Why It Matters: Views show interest. A high impression count with low views means people see your offer but aren’t intrigued enough to click.

Pro Tip: Write short, compelling titles and descriptions that make customers curious.

3. Clicks

• Definition: The number of times users engage with your offer by clicking for more details, saving, or claiming.

• 7-Day Clicks: Track short-term performance to see what’s trending.

• Why It Matters: Clicks indicate engagement depth—shoppers are moving from noticing you to considering your offer.

Pro Tip: Use time-sensitive campaigns (“This Weekend Only”) to drive higher clicks.

Where to Find These Metrics

1. Log in to TasteTXK Workspaces.

2. Go to Analytics Dashboard → Awareness Section.

3. Review:
   
   

   • Total Impressions

   • Total Views

   • Click-through trends (daily or weekly line graph).

4. 
   

Improving Awareness

• Upgrade Visuals: High-quality cover and gallery photos increase clicks .

• Refine Tags & Filters: Add keywords that shoppers actually search for .

• Test Titles: Use clear, benefit-driven phrases like “Kids Eat Free Tuesdays”.

• Boost with Points: Fund a Point Pool to push offers higher in results .

• Cross-Promote: Share your offer link on social media to drive more impressions and views.

Checklist

✅ Awareness metrics reviewed weekly in dashboard

✅ Cover photo and title optimized for clicks

✅ Tags and categories tested for visibility

✅ Points used to boost key offers

✅ Impressions, views, and clicks compared over time

Next Steps

• If impressions are low → improve tags and categories.

• If views are low → refresh cover photos or offer titles.

• If clicks are low → add urgency, Points, or clearer benefits.

• Track awareness alongside Consideration and Conversion metrics to see how visibility translates into results .

✨ Remember: Awareness is about being seen—and being noticed. Strong visuals, smart tags, and boosted offers help your business stand out in a crowded local marketplace.