Setting campaign periods and limits

Setting Campaign Periods and Limits

Every offer on TasteTXK is time-bound and quantity-bound. Setting the right campaign period and limits ensures your promotion feels urgent, protects your margins, and creates a smooth experience for shoppers. Clear dates and redemption limits also prevent confusion for your staff and customers .

Why Campaign Periods & Limits Matter

• Urgency: Time-sensitive offers encourage faster redemptions.

• Fairness: Limits prevent a few shoppers from claiming all the vouchers.

• Control: You stay in charge of inventory and budget.

• Insights: Analytics work best when campaign dates and limits are clearly defined .

Step 1: Set Campaign Period

When creating an offer:

1. Go to Destinations → Manage Destination → Create Offer.

2. In the Campaign Period section, set:
   
   

   • Start Date & Time – when the offer becomes active.

   • End Date & Time – when the offer expires.

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Tips:

• Use short campaign windows (e.g., 7–14 days) for urgency.

• For recurring promotions (like “Weekly Specials”), set weekly start/end dates and duplicate the offer as needed.

• If running an event-tied promotion, match the offer’s end date with the event date.

Step 2: Configure Offer Limits

Limits control how many vouchers can be generated and redeemed.

• Lifetime Limit – Maximum vouchers ever created for this offer.
  
  

  • Example: 500 vouchers available for a “Free Coffee” deal.

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• Daily Limit – Maximum vouchers that can be created per day.
  
  

  • Example: 25 vouchers/day to manage staff flow.

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• Shopper Lifetime Limit – Max number of times one shopper can claim this offer.
  
  

  • Example: 2 per customer for a seasonal discount.

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• Shopper Daily Limit – Max number of times one shopper can claim the offer in a single day.
  
  

  • Example: 1 per day for a lunch special.

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Pro Tip: Set your limits based on inventory and staff capacity, not just demand.

Step 3: Preview Shopper Experience

Shoppers will see:

• “Valid until [End Date]” on your offer card.

• Remaining voucher availability (if limits are reached, the offer shows as Unavailable).

• Redemption instructions in the Fine Print.

This transparency builds trust and prevents confusion at checkout.

Step 4: Monitor & Adjust

• Use the Analytics Dashboard to track:
  
  

  • Views (Awareness)

  • Claims vs. Saves (Consideration)

  • Redemptions (Conversion)

  • Repeat claims (Engagement)

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• If your limits are too strict (offers sell out too quickly), consider raising them mid-campaign.

• If demand is lower than expected, extend the campaign period or adjust tags for better visibility.

Checklist

✅ Campaign start and end dates set

✅ Lifetime voucher limit added

✅ Daily limit added (optional but recommended)

✅ Shopper lifetime and daily limits defined

✅ Fine print updated with redemption rules

✅ Preview checked before publishing

Next Steps

After setting campaign periods and limits:

• Add a Point Pool to incentivize faster redemptions .

• Refresh your cover photo or description mid-campaign to increase impressions.

• Pair your offer with an Event or Collaboration to boost visibility .

✨ Remember: A strong offer isn’t just about what you give—it’s about how you structure it. Smart campaign periods and clear limits create urgency, fairness, and repeat visits.