Sending in-app messages

Sending In-App Messages

In-app messages are one of the fastest and most effective ways to connect with your customers on TasteTXK. They let you communicate directly with locals who follow your storefront, redeem your offers, attend your events, or RSVP to your promotions. By sending timely, personalized messages, you keep shoppers engaged, drive conversions, and build long-term loyalty .

Why In-App Messaging Matters

• Real-Time Engagement: Answer questions instantly and prevent drop-offs.

• Personalization: Tailor messages to customers’ interests or past activity.

• Retention: Keep your business top-of-mind between visits.

• Trust & Loyalty: Customers feel valued when they receive quick, thoughtful responses.

Step 1: Access Messaging Tools

1. Log in to TasteTXK Workspaces → Destinations → Messaging.

2. Choose the type of message you want to send:
   
   

   • Direct Response: Replying to a shopper’s question.

   • Announcement: Broadcasting news, offers, or event reminders.

   • Follow-Up: Thank-you messages after redemptions or event attendance.

3. 
   

Step 2: Writing Your Message

Keep messages short, clear, and action-driven.

Tips:

• Greet personally when possible (“Hi Sarah,”).

• Provide value: Share an update, reminder, or exclusive perk.

• Add a call-to-action: Invite them to redeem, RSVP, or check your storefront.

• Stay professional but warm: Write like a friendly local business.

Examples:

• Announcement: “🎉 Live Music Friday! RSVP today and get 200 bonus Points with your ticket.”

• Follow-Up: “Thanks for stopping by, John! We hope you enjoyed your lunch special. Check out our weekend offers—redeem by Sunday for double Points.”

• Direct Response: “Hi Mary, yes! The BOGO cupcakes are available until 6 PM today.”

Step 3: Targeting Messages

• By Event: Send reminders to everyone who RSVP’d.

• By Offer: Nudge customers who claimed but haven’t redeemed.

• By Group: Announce collaborations with nonprofits or community partners.

Pro Tip: Targeted messages outperform general blasts because they feel more relevant.

Step 4: Timing Your Messages

• Pre-Event: Send reminders 24–48 hours before.

• During Event: Send real-time updates (e.g., “VIP lounge now open”).

• Post-Event: Thank attendees and share future promotions.

• Offers: Remind shoppers before an offer expires.

Step 5: Monitoring & Responding

• Reply quickly to customer questions—82% of shoppers expect near-instant responses .

• Use your Analytics Dashboard to track message effectiveness (click-throughs, redemptions, engagement) .

Step 6: Best Practices

• Be Timely: Don’t flood customers with too many messages.

• Be Clear: Focus on one main message or call-to-action.

• Be Respectful: Keep tone friendly, not pushy.

• Be Strategic: Pair messages with active offers or upcoming events for maximum impact.

Checklist

✅ Correct audience selected (event RSVPs, offer claimers, or followers)

✅ Short, clear message written with CTA

✅ Message scheduled or sent at optimal time

✅ Responses monitored and answered promptly

✅ Analytics checked to measure impact

Next Steps

• Use in-app messaging alongside Points promotions to boost urgency and rewards .

• Combine announcements with Events and Offers for multi-channel engagement.

• Encourage happy customers to leave Reviews through personalized follow-ups.

✨ Remember: Every message is a touchpoint. Done right, in-app messaging feels less like marketing and more like conversation—strengthening relationships that keep locals coming back.