Tracking redemptions and conversions

Tracking Redemptions and Conversions

Understanding how your offers perform is essential to running a successful storefront on TasteTXK. By tracking redemptions (when shoppers use vouchers) and conversions (when offers lead to real sales), you can see what’s working, refine future campaigns, and maximize ROI .

Why Redemptions & Conversions Matter

• Measure Success: Shows how many customers followed through after claiming.

• Identify Trends: Learn which offers drive the most foot traffic and repeat visits.

• Optimize Strategy: Adjust campaign periods, limits, or visuals for better results.

• Prove ROI: Data helps you justify promotions and track real revenue impact.

Step 1: Key Definitions

• Claim: When a shopper clicks “Claim” on your offer → a voucher is generated.

• Redemption: When the shopper uses that voucher at your business.

• Conversion Rate: The percentage of claimed vouchers that were redeemed.

Formula:

\text{Conversion Rate} = \frac{\text{Total Redemptions (Receipts)}}{\text{Total Vouchers (Claims)}} \times 100

Example:

• 100 vouchers claimed

• 60 redeemed

• Conversion Rate = 60%

Step 2: Where to Find Data

Log in to TasteTXK Workspaces → Analytics Dashboard.

You’ll see performance broken into the A.C.C.E.R. model stages :

• Awareness: Views & impressions (who saw the offer).

• Consideration: Claims & saves (who showed interest).

• Conversion: Redemptions (who purchased or attended).

• Engagement: Repeat redemptions per customer.

• Retention: How many customers return in 30 days.

Step 3: Interpreting Redemption Data

• High Claims, Low Redemptions: Shoppers are interested but not following through.
  
  

  • Possible issues: redemption process unclear, offer too restrictive, or customers forgot.

  • Fix: Send reminders or simplify fine print.

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• Low Claims, High Redemptions: Fewer customers are claiming, but those who do are loyal.
  
  

  • Fix: Improve cover photos, titles, or tags for visibility.

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• High Redemptions, High Conversions: A winning offer! Consider extending or repeating.

Step 4: Improving Conversions

• Clarity: Use simple terms and clear fine print .

• Urgency: Time-bound offers convert better (e.g., “This Week Only”).

• Incentives: Add Points to make redemptions more rewarding .

• Reminders: Encourage customers to redeem via in-app notifications or follow-up messages.

Step 5: Team Training

Make sure staff:

• Confidently redeem vouchers at checkout.

• Verify expiration dates and fine print.

• Thank customers and invite them to check other offers.

Proper staff training reduces unredeemed vouchers and improves conversion rates .

Step 6: Using Data for Strategy

• Compare conversion rates across different offer types (BOGO, % off, free trial).

• Track redemptions by day of week to see when customers are most active.

• Segment data by location if you manage multiple destinations.

• Pair redemption insights with reviews and surveys to understand customer behavior.

Checklist

✅ Claims tracked (total vouchers generated)

✅ Redemptions tracked (total vouchers used)

✅ Conversion rate calculated

✅ Analytics dashboard reviewed weekly

✅ Insights applied to future offers

Next Steps

• Test different offer structures (short-term vs. seasonal).

• Increase engagement with repeat-redemption incentives (e.g., loyalty offers).

• Use Analytics → Retention Reports to see which customers return after redeeming.

• Share top-performing offers on social media for added reach.

✨ Remember: Claims show interest. Redemptions show action. Conversions show results. Track all three to learn what attracts, what converts, and what keeps locals coming back.