Posting events to your storefront

Posting Events to Your Storefront

Events are one of the most engaging ways to connect with locals on TasteTXK. Whether you’re hosting a live music night, a seasonal sale, a fundraiser, or a grand opening, events let your business showcase experiences—not just products. Posting them to your storefront boosts visibility, drives attendance, and builds lasting community connections .

Why Events Matter

• Awareness: Events increase visibility on the shopper app and community feeds.

• Engagement: Encourage customers to interact with your business beyond purchases.

• Trust & Credibility: Being part of community events strengthens your reputation.

• Retention: Customers who attend events are more likely to return and recommend your business.

Step 1: Access Event Posting

1. Log in to TasteTXK Workspaces.

2. From your dashboard, go to Destinations → Manage Destination.

3. Select Create Event.

Step 2: Enter Event Basics

• Event Title: Keep it clear and exciting.
  
  

  • Example: “Live Jazz & Dinner Night” or “Holiday Market at Blue Rooster”.

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• Description: Explain what attendees can expect.
  
  

  • Include key details like activities, performers, or specials.

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• Category: Choose the best fit (e.g., Things To Do, Food & Drinks).

• Tags: Add relevant keywords (e.g., Family-Friendly, Live Music, Seasonal, Free Event).

Step 3: Add Event Details

• Date & Time: Enter start and end time.

• Location: Select your storefront location or an alternate venue.

• Tickets or RSVP (if applicable):
  
  

  • Free RSVP – Track attendance.

  • Paid Tickets – Secure sales directly in-app.

  • Capacity Limits – Ensure you don’t exceed space or staff ability.

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Step 4: Upload Visuals

• Cover Photo: Use a high-quality image (1920×1080 px) to grab attention.

• Gallery Photos (optional): Add supporting images (previous events, performers, venue setup).

• Pro Tip: Photos of people enjoying themselves perform better than plain graphics.

Step 5: Attach Offers or Points (Optional)

• Link special offers exclusive to the event (e.g., “Happy Hour Drinks” or “BOGO Appetizers”).

• Boost attendance by rewarding Points for RSVPs or ticket purchases .

Step 6: Add Fine Print & Highlights

• Fine Print: Add disclaimers (e.g., “Must be 21+ for entry” or “Rain or Shine”).

• Highlights: Showcase extras like live music, local vendors, or community partnerships.

Step 7: Preview & Publish

1. Click Preview Event to see how it looks to shoppers.

2. Double-check dates, details, and visuals.

3. Select Publish to make your event live.

Events appear on your storefront, in the shopper app’s Events Feed, and in relevant local searches.

Step 8: Promote & Engage

• Share your event link on social media.

• Send reminders with in-app messages.

• Encourage RSVPs early to build momentum.

• Follow up with attendees afterward (thank-yous, reviews, or future offers).

Checklist Before Publishing

✅ Clear event title and description

✅ Date, time, and location added

✅ Cover photo uploaded (1920×1080)

✅ Tags and categories selected

✅ RSVP or ticketing set up (if needed)

✅ Fine print included

✅ Preview completed

Next Steps

• Track RSVPs, ticket sales, and attendance in your Analytics Dashboard .

• Pair your event with a Collaboration (e.g., nonprofit or local group) to expand reach .

• Use post-event Reviews and Surveys to capture feedback and improve future events.

✨ Remember: Offers drive sales, but events create memories. A well-promoted event keeps your business top-of-mind and strengthens your place in the Texarkana community.