engagement: repeat visits and receipts

Engagement: Repeat Visits and Receipts

After shoppers redeem their first voucher (Conversion), the next step in the A.C.C.E.R. Model is Engagement. Engagement measures how often customers come back, how much they spend, and whether your storefront is keeping their attention. On TasteTXK, this is tracked through repeat visits and receipts .

Why Engagement Matters

• Builds Loyalty: Repeat visits show customers trust and enjoy your business.

• Increases Lifetime Value: Regulars spend more over time than one-time visitors.

• Identifies Opportunities: Tracking receipts highlights which offers or products drive the most repeat business.

• Drives Word-of-Mouth: Engaged customers are more likely to recommend you to others.

Key Metrics

1. Repeat Visits

• Definition: The number of times a shopper returns to redeem additional offers after their first visit.

• Why It Matters: A single redemption shows interest; multiple redemptions show loyalty.

• Pro Tip: Offers designed for repeat use (like lunch specials or weekly classes) naturally drive higher repeat visits.

2. Receipts

• Definition: A digital record of each redemption or purchase tied to your storefront.

• Why It Matters: Receipts give visibility into purchase behavior—how often, how much, and on which offers.

• Example: A shopper redeems your “Free Dessert” offer. The receipt shows the dessert redemption plus their entrée purchase, giving you a fuller picture of value generated.

Step 1: Tracking Engagement

Log in to TasteTXK Workspaces → Analytics Dashboard → Engagement Section.

You’ll see:

• Repeat Redemption Rate – % of customers who come back after their first redemption.

• Receipts Data – breakdown of purchases linked to each offer.

• Engagement Graphs – trends over 7, 30, and 90 days.

Step 2: Increasing Repeat Visits

• Recurring Offers: Create offers that refresh weekly or monthly.

• Point Rewards: Add Point Pools so customers are motivated to return .

• Follow-Up Messages: Send in-app thank-yous and reminders for upcoming deals.

• Events: Host recurring events (live music, seasonal markets) to give customers reasons to return.

Step 3: Making Receipts Work for You

• Analyze receipts to spot:
  
  

  • Best-selling items redeemed alongside offers.

  • Upsell opportunities (e.g., “Free appetizer” offers leading to higher entrée sales).

  • Customer patterns (time of day, day of week with highest spend).

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• Use these insights to fine-tune offers and menu specials.

Example:

• A pizza shop sees receipts showing “Free Breadsticks” offers often include drink add-ons.

• They launch a “Pizza + Drink Combo + 200 Points” offer to maximize revenue.

Step 4: Best Practices

• Simplify Redemption: The easier it is to redeem, the more likely shoppers will repeat.

• Reward Loyalty: Offer escalating rewards (e.g., 100 Points for first redemption, 200 Points for the third).

• Personalize: Use surveys and reviews to tailor offers to frequent shoppers’ preferences.

• Close the Loop: Encourage reviews after redemptions to deepen engagement【Responding to Reviews】.

Checklist

✅ Engagement metrics reviewed in Analytics Dashboard

✅ Repeat visits tracked per campaign

✅ Receipts analyzed for upsell and cross-sell insights

✅ Loyalty-building offers created (with Points)

✅ Follow-up messages sent after redemptions

Next Steps

• Compare Engagement metrics with Retention to see if repeat visits translate into long-term loyalty.

• Share insights with your team so staff can upsell during repeat visits.

• Use receipts to design seasonal bundles or new offer types that align with customer behavior.

✨ Remember: Conversion gets shoppers in the door. Engagement keeps them coming back. By tracking repeat visits and receipts, you turn one-time redemptions into long-term relationships.