Building collaborations with groups

Building Collaborations with Groups

TasteTXK is more than a marketplace—it’s a community platform. As a business (“Destination”), you can strengthen your storefront by collaborating with Groups such as nonprofits, schools, clubs, and local organizations. These collaborations let you co-create offers, host events, and drive meaningful impact that benefits both your business and the community .

Why Collaborations Matter

• Expand Your Reach: Groups bring their own audience of supporters and volunteers.

• Boost Credibility: Partnering with trusted organizations increases community trust in your brand.

• Drive Engagement: Joint offers and events generate excitement and participation.

• Support Causes: Align your business with nonprofits to show locals you care.

Example:

A boutique partners with a local animal shelter. For every sale, shoppers earn 100 bonus Points, and a portion of proceeds goes to the shelter. The shelter promotes the boutique to its supporters, while the boutique gains new loyal customers.

Step 1: Finding the Right Group Partner

Look for groups that align with your brand values and customer base:

• Restaurants → Food banks, nutrition programs, or school clubs.

• Fitness studios → Health nonprofits, youth sports teams, or wellness groups.

• Shops → Local charities, schools, or cultural organizations.

Pro Tip: Aim for partnerships that feel natural, not forced. Shared mission = stronger results.

Step 2: Initiating a Collaboration

1. Log in to TasteTXK Workspaces.

2. Go to Collaborations → Invite Group.

3. Choose a nonprofit or community group from the directory.

4. Send an invitation to co-create an offer or event.

Step 3: Types of Collaborations

• Co-Hosted Events: Plan a fundraiser, launch, or community gathering together .

• Cause-Driven Offers: Attach bonus Points or discounts that benefit the group’s mission.

• Donation Campaigns: Promise Points or a percentage of sales to the group.

• Volunteer Incentives: Reward volunteers with Points funded by your business.

Step 4: Defining Roles

Before launching, clarify responsibilities:

• Who manages RSVPs, tickets, or promotions?

• How will Point rewards be funded?

• Which partner leads communications to the public?

• What success metrics will you both track (attendance, redemptions, funds raised)?

Step 5: Promoting the Collaboration

• Share co-branded visuals on your storefront, social media, and in-app messages.

• Ask your group partner to promote via their newsletters, social channels, and volunteers.

• Highlight the shared impact (e.g., “Every redemption = 50 Points donated to Texarkana Cares”).

Step 6: Tracking & Reviewing Performance

Use your Analytics Dashboard to measure collaboration success :

• Awareness: Did the partnership drive more views and impressions?

• Engagement: Did it increase RSVPs, claims, or volunteer sign-ups?

• Conversion: How many offers were redeemed?

• Retention: Are new customers returning after the collaboration?

After the campaign, meet with your group partner to share results and discuss future opportunities.

Step 7: Best Practices

• Start Small: Test with a single event or offer before scaling up.

• Keep it Win-Win: Both your business and the group should benefit.

• Show Impact: Share stories and results (funds raised, Points donated) with the community.

• Repeat Success: Turn one-time campaigns into annual traditions or seasonal series.

Checklist

✅ Group partner identified and invited

✅ Collaboration type chosen (event, offer, campaign)

✅ Roles and responsibilities defined

✅ Points or incentives attached

✅ Co-branded promotions launched

✅ Analytics reviewed and shared with partner

Next Steps

• Explore Donating Points to nonprofits as part of collaborations .

• Pair collaborations with Events to increase attendance.

• Use surveys or reviews to collect feedback from attendees for improvement.

✨ Remember: Collaborations aren’t just about promotions—they’re about building a stronger, more connected Texarkana. When businesses and groups team up, everyone benefits: locals, causes, and your bottom line.