Leveraging the A.C.C.E.R. model and Flywheel growth strategy

Leveraging the A.C.C.E.R. Model and Flywheel Growth Strategy

Running a storefront on TasteTXK isn’t just about posting offers—it’s about creating a growth system that keeps customers coming back. That’s where the A.C.C.E.R. Model and the Flywheel Growth Strategy work together. By aligning your storefront with these frameworks, you can attract attention, build loyalty, and turn happy customers into advocates who fuel your business’s long-term success.

The A.C.C.E.R. Model

A.C.C.E.R. stands for:

1. Awareness – Shoppers see your storefront, offers, or events.

2. Consideration – They show interest by saving or claiming offers.

3. Conversion – They redeem vouchers and become paying customers.

4. Engagement – They return for repeat visits, earning Points and building habits.

5. Retention & Advocacy – They stick with your business and spread the word to others.

This model maps the customer journey from first impression to long-term loyalty.

The Flywheel Growth Strategy

Traditional funnels stop at the sale. The flywheel is different: it keeps spinning. Happy customers generate momentum that attracts more shoppers, reduces friction, and compounds growth.

• Attract: Eye-catching offers, events, and collaborations bring in new shoppers.

• Engage: Personalization, in-app messages, and Point rewards keep them active.

• Delight: Great experiences, loyalty perks, and community support turn them into advocates.

The more energy (offers, events, reviews) you add to the flywheel, the faster it spins and the less effort it takes to keep it going.

How to Apply A.C.C.E.R. + Flywheel in Your Storefront

1. Awareness → Attract

• Use high-quality cover photos and gallery images .

• Add Points to offers to stand out in search results .

• Tag your offers properly so they show up in the right filters .

2. Consideration → Engage

• Write clear, benefit-driven titles and descriptions.

• Use urgency (limited-time campaigns) to push shoppers to claim.

• Send in-app reminders for saved but unclaimed offers.

3. Conversion → Delight

• Train staff to redeem vouchers quickly and professionally【Training Staff to Redeem Vouchers】.

• Keep fine print simple to avoid friction.

• Offer Points with redemptions so shoppers feel rewarded immediately.

4. Engagement → Keep Momentum

• Launch recurring offers (weekly lunch specials, seasonal events).

• Pair events with exclusive offers to encourage repeat visits.

• Thank customers with follow-up in-app messages.

5. Retention → Advocacy

• Encourage satisfied customers to leave reviews【Responding to Reviews】.

• Highlight loyal customers in leaderboards or VIP perks.

• Partner with nonprofits for co-branded events—community advocates become your advocates too【Building Collaborations with Groups】.

Example: Café Using A.C.C.E.R. + Flywheel

• Awareness: Runs a “BOGO Coffee” campaign with a bright cover photo.

• Consideration: Shoppers save the deal for later and share with friends.

• Conversion: 100 vouchers redeemed during launch week.

• Engagement: Regulars return for weekly specials and earn Points.

• Retention & Advocacy: Customers leave positive reviews and bring new friends—feeding the flywheel with more awareness.

Best Practices

• Think Cyclical, Not Linear: Don’t stop after the sale—keep fueling engagement.

• Track Metrics by Stage: Use the Analytics Dashboard to monitor progress in Awareness, Consideration, Conversion, Engagement, and Retention .

• Reduce Friction: Eliminate barriers that slow down claims, redemptions, or repeat visits【Reducing Friction in Customer Journeys】.

• Add Energy: New offers, seasonal events, and collaborations are the “fuel” that keeps your flywheel spinning.

Checklist

✅ Offers optimized for visibility (tags, photos, Points)

✅ Campaigns structured for urgency and clarity

✅ Staff trained for smooth voucher redemptions

✅ Repeat visit incentives and follow-up messaging in place

✅ Reviews encouraged and responded to

✅ Partnerships with Groups leveraged for community growth

Next Steps

• Audit your storefront using the A.C.C.E.R. stages to find gaps.

• Design your marketing calendar around the flywheel—regularly adding new offers and events.

• Use your Analytics Dashboard to see how awareness leads to consideration, then optimize for conversions, engagement, and retention.

✨ Remember: The A.C.C.E.R. Model gives you the map. The Flywheel gives you the engine. Together, they create a storefront growth system that keeps locals coming back—and bringing others with them.