Using Points to boost offers and reward shoppers

Using Points to Boost Offers and Reward Shoppers

TasteTXK Points are the community’s reward currency. When your business attaches Points to offers or events, shoppers earn extra value for their participation. This not only makes your promotions stand out but also strengthens customer loyalty and encourages repeat visits. Think of Points as a multiplier—they increase visibility, attract new customers, and reward your regulars .

Why Use Points?

• Boost Offer Visibility: Offers with Point rewards surface higher in search and filtered results.

• Drive More Redemptions: Shoppers are more likely to claim deals that include bonus Points.

• Encourage Repeat Visits: Points can be redeemed for rewards, motivating customers to return.

• Support Community Impact: You can also donate Points to local nonprofits, creating goodwill.

Step 1: Allocate Points to Your Offer

1. Log in to TasteTXK Workspaces → Destinations → Manage Destination → Create Offer.

2. In the Point Pool section:
   
   

   • Enter the total number of Points you want to fund.

   • Set the per-redemption reward (e.g., 100 Points per voucher).

3. 
   

4. Save and publish your offer.

Example:

• A restaurant funds 5,000 Points.

• Each redeemed voucher gives the shopper 100 Points.

• The pool supports 50 total redemptions.

Step 2: Reward Shoppers Through Events

Points aren’t just for offers—you can use them to add excitement to events:

• RSVP Bonus: Attendees earn Points for signing up early.

• Ticket Incentives: Paid ticket buyers receive extra Points with purchase.

• Participation Rewards: Volunteers or participants earn Points for engagement.

Example:

A gym hosts a “Summer Bootcamp.” Each ticket purchase includes 250 bonus Points, encouraging commitment and loyalty.

Step 3: Monitor Your Point Pools

• Track remaining Points in your Points Dashboard.

• View performance in your Analytics Dashboard :
  
  

  • Impressions (who saw the offer)

  • Claims (who clicked “Claim”)

  • Redemptions (who redeemed and earned Points)

• 
  

• If a pool runs out, shoppers can still redeem the offer, but no Points will be awarded.

Step 4: Best Practices for Using Points

• Start with 100–200 Points per redemption for most offers.

• Boost new launches or high-priority campaigns with 250–500 Points.

• Create urgency by highlighting Point rewards in your title or description.
  
  

  • Example: “BOGO Coffee + 200 Points”.

• 
  

• Rotate Point values seasonally—offer more during holidays or competitive times.

• Combine with Collaborations: Donate a portion of Points to a nonprofit when offers are redeemed for extra community impact .

Step 5: Shopper Experience

When shoppers redeem an offer with Points attached:

• They see the Point reward amount on the offer card.

• After redemption, Points are automatically added to their account.

• Shoppers can use Points to:
  
  

  • Redeem rewards in the Rewards Catalog

  • Donate to approved nonprofits

  • Transfer Points to friends and family 

This makes your offers feel more rewarding and memorable.

Checklist

✅ Point Pool funded in advance

✅ Per-redemption reward set (100–500 Points)

✅ Offer or event published with Point details visible

✅ Staff trained to explain how Point rewards work

✅ Analytics reviewed to measure performance

Next Steps

• Test different Point reward levels to see which boosts conversions the most.

• Pair Point-funded offers with Reviews & Surveys to gather shopper feedback.

• Collaborate with local groups and donate Points for co-branded promotions.

✨ Remember: Discounts get customers in the door, but Points keep them coming back. Using Points strategically helps your business stand out and creates a stronger bond with the Texarkana community.