Creating surveys for feedback

Creating Surveys for Feedback

Customer feedback is one of the most valuable tools for growing your business. With TasteTXK, you can create surveys to collect insights directly from locals who engage with your offers, events, or storefront. Surveys help you understand customer needs, improve service, and build loyalty by showing shoppers that their opinions matter .

Why Surveys Matter

• Improve Customer Experience: Learn what customers enjoy and where you can improve.

• Increase Loyalty: Customers feel valued when you ask for their input.

• Data-Driven Growth: Turn feedback into actionable insights for future offers and events.

• Community Connection: Show locals you’re invested in making their experience better .

Step 1: Access Survey Tools

1. Log in to TasteTXK Workspaces → Destinations Dashboard.

2. Go to Engagement Tools → Surveys.

3. Click Create Survey.

Step 2: Choose a Survey Goal

Surveys work best when they are short and purposeful. Examples include:

• Customer Satisfaction: “How was your experience with today’s lunch special?”

• Product Feedback: “Which new menu item would you like to see added?”

• Event Feedback: “What did you enjoy most about the fundraiser night?”

• Service Insights: “Was our staff helpful and friendly during your visit?”

Step 3: Write Your Questions

• Keep it simple: 3–5 questions is ideal.

• Mix formats:
  
  

  • Multiple Choice – For quick data collection.

  • Rating Scales – For satisfaction or quality scores (1–5).

  • Open Text – For detailed comments.

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Examples:

• “How likely are you to recommend us to a friend? (1–10)”

• “Which of these promotions would you like to see again?”

• “What’s one thing we could do better next time?”

Step 4: Incentivize Participation

Encourage customers to complete surveys by offering:

• Bonus Points (e.g., 100 Points for completing a survey) .

• Exclusive Offers (e.g., a discount voucher after survey submission).

• Early Access (e.g., sneak peeks at new menus or products).

Step 5: Share Your Survey

• Attach to Offers or Events: Prompt customers right after redemption or attendance.

• Send In-App Messages: Share survey links with recent shoppers.

• Promote on Social Media: Encourage followers to participate for rewards.

Step 6: Review Responses

Access results in your Analytics Dashboard:

• Track participation rates.

• View average ratings and most common feedback themes.

• Identify trends (e.g., popular offers, common complaints, repeat requests).

Pro Tip: Use Net Promoter Score (NPS) to measure loyalty:

• Ask: “How likely are you to recommend us to a friend?”

• Group responses into Promoters (9–10), Passives (7–8), and Detractors (0–6).

• Calculate your score to track long-term loyalty.

Step 7: Take Action & Follow Up

• Share changes or improvements based on customer feedback.

• Thank participants with a follow-up message:
  “Thanks for your feedback! Because of your suggestions, we’ve added more vegetarian lunch options.”

• This shows customers their voice makes a real difference.

Checklist

✅ Clear goal for your survey

✅ 3–5 simple, purposeful questions

✅ Incentives added (Points, offers, or perks)

✅ Survey shared through offers, events, or in-app messages

✅ Analytics reviewed and feedback applied

Next Steps

• Pair surveys with Reviews to build a complete picture of customer sentiment.

• Use feedback to refine your campaign periods and offer limits for better performance.

• Share survey results in your storefront announcements to show transparency.

✨ Remember: Feedback is a gift. Creating quick, engaging surveys shows locals that you value their voice—and helps you make smarter decisions that grow both your business and your relationship with the community.